TR Involved in an Inaugural Craft Brew Relay

Travelers Rest is set to serve as the destination for an exciting new adventure race.

The Ville to Ville Craft Brew Relay will take place on April 14 with teams of runners covering 73 miles of scenic byways between Asheville and Greenville.



This unique relay is designed to celebrate the region’s outstanding craft beer tradition and its majestic natural beauty. “Our goal,” states director Zack Hall, “is to deliver a top-notch event people can do with their friends, that matches the breathtaking beauty of this region.”

Fifteen hundred runners and beer enthusiasts from over 35 states will start their day-long journey at the historic Highland Brewing Company, Asheville’s first brewery. Teams of six runners will each run two legs ranging from 3.5 to nearly 10 miles along the course. Every team will utilize a support vehicle along the 73-mile route, transporting runners from one designated transition area to the next. The final third of the course will begin at the NC/SC border and run near the scenic Greenville North Saluda Watershed before heading to Travelers Rest.

Stops along the course include Beechwood Farms and the Swamp Rabbit Brewery as runners head towards a festive finish line celebration in Downtown Greenville, SC. 

“Travelers Rest has become a destination point for races and outdoor enthusiasts who want to spend time in a beautiful and vibrant community,” said Brandy Amidon, Mayor of Travelers Rest. “We welcome Ville to Ville participants and look forward to hosting them with pure Southern hospitality,” she added. 



Interest in the event has been high since it was announced, as the race filled its available 250 team slots less than three days after opening registration in March of 2017. Similar relay races exist across the nation; however, very few have a focus on craft beer. “Frankly, we were blown away by the overwhelming response,” said Hall.

Although the race is sold out, the event is open to the public and can be seen best locally at Beechwood Farms or Swamp Rabbit Brewery from 2 pm to 5 pm.

The finish line celebration in Greenville is also open to the public and will feature food trucks, live music, and of course lots of local craft beer. Festivities run from 3 pm to 9 pm.

Registration for the 2019 event begins on April 16th with a limited number of 350 teams.

More information about the relay can be found at


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